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The science behind money and emotion

How to make better financial decisions

Have you ever gotten emotional about money? Even the most successful, rational investors sometimes (or often!) experience feelings of anxiety or euphoria when their money is involved.

Why? You’re human.

Emotion gets a bad rap when it comes to investing or other financial decisions. In fact, a lot of experts will tell you to remove emotion from investing. But that’s not really possible—and not really necessary.

"Especially in stressful times (and let's face it, between COVID and inflation, it feels like there's a lot of worry in the air lately), what's important is that you're aware of emotional triggers and how they can affect you," said Chuck Riley, a senior wealth advisor certified in financial psychology and behavioral finance.

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